What Is Data Analytics and Who Uses It?

What Is Data Analytics and Who Uses It?

The 21st century has changed the game for companies of all sizes and in all industries to try to find new ways of gaining a competitive edge. One of the easiest ways to accomplish these business goals is by getting the best grip possible on the raw data that a company deals with not only on a daily basis but hourly and even in real time. This can be accomplished by having a proper understanding of data analytics.

What To Know About Data Analytics

Having qualified data engineers on your side to help make predictions that benefit decision-making is crucial, along with having a proper understanding of data analytics. So, what is data analytics? It enables organizations to take all of their datasets, from the past and present, to identify patterns to generate insights from. This helps to automate decisions and connect intelligence to get a better grasp of data points, meeting the high demand for insight and statistical analysis.

Data analytics allows organizations to digitally transform businesses and their cultures, promoting innovation and forward-thinking to achieve better business decisions. Going beyond traditional management and data management processes, analytics encourages algorithm-driven decisions to make actionable insights. By shifting the paradigm beyond data to connect insights with action, companies of all sizes and industries are able to create personalized customer experiences. This builds connected digital products, optimizes operations, and increases employee productivity.

How To Use Data Analytics


The process behind data analytics breaks down into a six-step process to uncover new information and allow companies to take advantage of the digital transformation. This starts with generating insights from data to understand business problems, organizing data, and making sure it’s accurate and functional. Next, analysts work to automate data wrangling to allow companies the ability to focus time and energy to eliminate any inconsistencies that could damage the ability to garner valuable insight for the long run. From there, data is prepped for proper analyses.

Visual analytics can provide rich, interactive dashboards for data exploration, giving companies the ability to use their business processes to their advantage based on better data quality. Additionally, data analytics solutions now continually pull real-time streaming data for more accurate analyses. By generating these insights, organizations can act fast to deploy and operationalize models from their real-time and historic data. From there, companies of any size can monitor and optimize their performance based on their business strategies and the informed decisions they have made to move forward.

Essential Analytics Capabilities


It’s important for businesses in any realm to understand essential data analytics capabilities. Analyzing data and providing actionable information to business leaders is one of the greatest uses of these analytical tools. Also known as business intelligence, data analytics provides a dashboard to monitor business progress, revenue, and other issues that may arise. A good solution also allows for easier automation to make for better data preparation and more accuracy in the findings and insights from raw data. The cleanup of this data from various sources paves the way for better data visualization to explore and identify patterns.

There are various types of data analytics, such as geospatial, enabling business users to develop insights and spot relationships in data based on predicting the habits of their most valuable consumers in their geographical locations. Predictive analytics takes historical data and creates a model of it to better hypothesize future events. Many analyst firms predict that citizen data scientists will surpass data scientists in the amount of advanced analytics produced. Acting on real-time events at the moment that matters is becoming a critical capability of data analytics today and a game-changer for businesses of any size and industry.