If you run your own business then it would make sense that you would want to be able to reach out to your current customer base as well as to the many other potential customers that are out there. It can be very difficult to figure out which marketing tool to use because there are so many to choose from. There are a number of digital marketing agencies that will advise you to go in a certain direction but one thing is for certain and that is that people will admit to checking their email accounts multiple times a day and so this is where you need to be sending your messages because you know that they are going to be read every single time.
This is why email marketing in Australia still remains incredibly popular and don’t believe any of the stories that you have heard that email marketing is dead. This is a common misconception and there have been many studies telling us that young millennials would prefer to be contacted by businesses via their email accounts. As was mentioned briefly before, the vast majority of people check their emails every single day and so they would like to receive any updates about products or services here because they are checking their emails anyway.
If you need a little bit more convincing about why email marketing still continues to be very effective for businesses all across Australia then maybe the following can help.
- It allows personalised content – When customers receive a generic email to their inbox, they know immediately that this is not specifically personal to them and so they delete it almost immediately. Email marketing allows you to actually customise your whole advertising and marketing campaign to actually create content that is specifically targeted to a particular customer demographic.
- It’s great for feedback – Your business will always need feedback about customer experiences and what it is they like and dislike about the products and services that you offer. It used to be the case that you had to pay an external third-party provider to collect this type of information for you but now you can send emails asking about customer preferences. Many customers are more than happy to fill in a quick customer satisfaction survey and provide you with essential feedback.
- A great way to improve your sales – Any marketing business will tell you that they get the best return on their investment from email marketing. Many businesses report increases in revenue almost immediately and email marketing can redirect customers back to their shopping cart and remind them that they were going to purchase something and they didn’t finish. It is well documented that sending reminder emails encourages customers to take the final step and buy a particular product or service.
Email marketing provides you with the perfect way to communicate with your customer base and if customers know that you are actively engaging with them and you are genuinely interested in what they have to say then it’s likely that they will reward you with their continued business.