The Benefits of Apple Devices for Businesses (Guide)

The Benefits of Apple Devices for Businesses (Guide)

  • 76% of US companies use Apple devices (Dimensional Market Research)
  • 100% of Fortune 500 companies use Apple devices (AppleInsider)

While running a business, it’s important that you equip your employees with the right devices. Ultimately, the right tech will improve their performance levels and overall engagement, which is naturally what you want.

To keep their eco-system consistent, businesses will usually choose devices from one specific brand — with Apple being one of the most popular choices. Sure, there are other brands to choose from, such as Google and Microsoft, but Apple products are widely regarded as the best for businesses. As you would expect, this is why they have a premium price range.

If you want to be like most other successful companies around the world, it’s highly recommended that you invest in Apple devices for all your teams, including iPhones, MacBooks, and AirPods. Upon doing this, here are some of the benefits you can expect.

1. Better Branding

It’s now possible to provide your employees with custom Apple products that feature your brand logo, slogans, and more. Not only is this great for overall professionalism, but it also ensures better branding. Whenever customers and clients engage with your employees, they’ll notice that they’re using custom Apple products that have all been branded.

For example, if a customer comes into your store for a face-to-face meeting with a sales representative, the sales rep might be using an Apple MacBook Air with your company logo in the middle of it. This is something that’s guaranteed to impress customers, as it shows you’re a serious company.

2. High-Quality Software Updates

Apple has an excellent reputation for continuously releasing high-quality software updates across all of its product ranges, including iPhones and Apple Watches.

The most recent update was iOS 17, which came jam-packed with new features perfect for businesses, such as the “swap contact information” feature. If you hold your iPhone next to somebody else’s iPhone, it immediately swaps your contact details. Obviously, this is great for business sales and marketing teams, as they can quickly swap contact information with clients, leads, and more.

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3. Privacy and Security

It’s no secret that cybercrime is increasing.

In 2023 alone, 61% of SMBS have been hit by successful cyberattacks (Firewall Times). This is scary information — which is why you and your team need to start using Apple products.

Apple has a strong reputation for being the most secure option when it comes to privacy and security. All of the modern Apple products come with a T2 chip that includes an AES hardware engine to ensure maximum data encryption. In other words, you don’t have to worry about cybercriminals potentially stealing your sensitive business data, whether it’s customer information or financial statistics.

4. The End-User Experience

If you speak to any employee who uses Apple devices for work, they’ll tell you that they’re the best devices around. iPhones, MacBooks, and Apple Watches are very smooth and efficient, providing the end-user with an enjoyable work experience instead of a frustrating one. Not to mention, Apple devices seamlessly integrate into one eco-system, which makes communication and consistency a breeze — no matter what location your employees are working from.


Join the millions of other businesses around the world today currently using Apple devices. Your employees and overall organization can then reach a new level of productivity moving into the future.